Connect with Nancy D. Butler:

Free and Low Cost Marketing Ideas for Small Business

There are many inexpensive ways for small businesses to market themselves. Below are a few options that can help you get our name out to the public.

Write a letter to the editor of your local newspaper and industry trade magazines Be sure it does not appear to be a sales pitch. Give advice, thank people or tell them about a contest you are running.

Hold an open house. Give people a reason to drop by – food, an educational seminar, a networking event, a party to celebrate, a fundraiser for a charity, a document shredding service, etc.

Get a business card from everyone you meet that has one. Send them a letter that you enjoyed meeting them and to please contact you if they ever have a need for your services. You might want to enclose a coupon for 10% off or a flyer of an event that you will be having soon.

Donate your product or serve to a charity auction Create a personal nametag or pin with your company name and logo on it to wear at large meetings and conferences

© Nancy Butler, September 2011