I learned early on that getting in front of one client at a time would not build the business fast enough. It was imperative that I get in front of a lot of people quickly, but had little money to spend on marketing. I needed to “think outside the box” and find low cost ways to get the public to know who I am and what I can do for them. I went to local libraries and also looked in the yellow pages of area telephone books. I then contacted local clubs and professional organizations offering to be a speaker for their meetings. After about six months I found myself speaking on average, once a month to groups from 10 to 100. This enabled me to get in front of a lot of potential clients quickly and build my business at minimal cost to me. I also contacted all the local newspapers to notify them of when I would be speaking, the topic and for which organization. I requested this be printed as a news release. That provided me with double public exposure again at little to no cost to me.
© Nancy Butler, June 2011