I learned early on that getting in front of one client at a time would not build the business fast enough. It was imperative that I get in front of a lot of people quickly, but had little money to spend on marketing. I needed to “think outside the box” and find low cost ways to get the public to know who I am and what I can do for them. I went to the local library and looked in the yellow pages of local telephone books. I then contacted local clubs and professional organizations offering to be a speaker for their meetings. After about six months I found myself speaking on average, once a month to groups from 10 to 100. This enabled me to get in front of a lot of potential clients quickly and build my business at minimal cost to me. I also got very good at media relations, making sure that all local newspapers knew when I would be speaking and whenever possible printed it in the paper.
© Nancy Butler, August 2011