Connect with Nancy D. Butler:
 
860.444.0535

Tips for Advertising Your Small Business on a Budget

Write a letter to the editor of your local newspaper and industry trade magazines.  Give advice, thank people or tell them about a contest you are running.   Be sure it does not appear to be a sales pitch.

Hold an open house.  Give people a reason to drop by – food, an educational seminar, a networking event, a party to celebrate a milestone, a fundraiser for a charity, a document shredding service, etc.

Get a business card from everyone you meet that has one. Send them a letter that you enjoyed meeting them and to please contact you if they ever have a need for your services.  You might want to enclose a coupon for 10% off or a flyer of an event that you will be having soon.

Create a personal nametag or pin with your company name and logo on it to wear at meetings and conferences.

Donate your product or serve to a charity auction

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