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  • About
    • Certifications & Affiliations
    • Experience & Awards
    • United Nations Delegate
    • Media Kit
    • Events
    • Events Archive
    • Testimonials
  • Success in Life
    • Success in Life
      • Speaking Topics
      • Article Archive
    • Maintaining Independence as You Age
      • Speaking Topics
      • Article Archive
    • Success for Students and Youth
      • Speaking Topics
      • Article Archive
  • Success in Business
    • Success in Business
      • Speaking Topics
      • Article Archive
    • Success in Life and Business for Women
      • Speaking Topics
      • Article Archive
    • Success in Financial Services
      • Speaking Topics
      • Article Archive
    • Success for Real Estate Professionals
      • Speaking Topics
      • Article Archive
    • Balancing Life and Business
      • Speaking Topics
      • Article Archive
  • Media
    • Video
    • Published Media
    • Audio
    • Photo Gallery
      • Life Photos
      • Business Photos
      • Media Photos
    • Media Kit
  • Books
    • Above All Else, Success in Life and Business®
    • A Realtor’s Guide to Greater Success
    • Above All Else®, Independence, Happiness and Success in Your Senior Years
  • Speak with Nancy
    • Suggest a Speaking Topic

Business Other

Starting a business on a shoestring budget

  • In Business Other

I learned early on that getting in front of one client at a time would not build the business fast enough.  It was imperative that I get in front of a lot of people quickly, but had little money to spend on marketing.  I needed to “think outside the box” and find low-cost ways to get the public to know who I am and what I can do for them.  One strategy I employed was to go to all the local libraries and review their card file for local clubs and organizations that might have the need for a speaker at their meetings. I then set up a campaign where twice a year I sent everyone one that I felt appropriate, a letter offering as a free public service, my services to be a speaker for their meeting or conference.  I included my bio and a one-page overview with bullet points outlining topics I was qualified to speak on that would be appropriate specifically for their members.  After about 6 months I was in front of 12-50 people a month at no cost to me.  This enabled the public to know me and what I can do for them, so when they needed my products or services, it would be me they would contact.

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Nancy Butler

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