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    • Events Archive
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  • Success in Life
    • Success in Life
      • Speaking Topics
      • Article Archive
    • Maintaining Independence as You Age
      • Speaking Topics
      • Article Archive
    • Success for Students and Youth
      • Speaking Topics
      • Article Archive
  • Success in Business
    • Success in Business
      • Speaking Topics
      • Article Archive
    • Success in Life and Business for Women
      • Speaking Topics
      • Article Archive
    • Success in Financial Services
      • Speaking Topics
      • Article Archive
    • Success for Real Estate Professionals
      • Speaking Topics
      • Article Archive
    • Balancing Life and Business
      • Speaking Topics
      • Article Archive
  • Media
    • Video
    • Published Media
    • Audio
    • Photo Gallery
      • Life Photos
      • Business Photos
      • Media Photos
    • Media Kit
  • Books
    • Above All Else, Success in Life and Business®
    • A Realtor’s Guide to Greater Success
    • Above All Else®, Independence, Happiness and Success in Your Senior Years
  • Speak with Nancy

Marketing

Low Cost and No Cost Marketing Ideas That Have Had Extraordinary Results

  • In Marketing

What I did: I learned early on that getting in front of one client at a time would not build the business fast enough. It was imperative that I get in front of a lot of people quickly, but had little money to spend on marketing. I needed to “think outside the box” and find low-cost ways to get the public to know who I am and what I can do for them.

How I did it: I looked in the yellow pages of area telephone books and went to libraries in the area. I then contacted local clubs and professional organizations that were listed and offered to be a speaker at their meetings. I provided a list of topics I was qualified to speak on as well as a copy of my bio.

I also got very good at media relations, making sure that all local newspapers knew when I would be speaking and whenever possible printed it in the paper.

What my goals were in doing this marketing
: My goals were to get in front of as many qualified potential clients as possible as soon as possible.

What the results were: After about six months I found myself speaking on average, once a month to groups from 10 to 100. This enabled me to get in front of a lot of potential clients quickly and build my business at a minimal cost to me. I built my business from scratch to approx. $200 million in assets under management and about 1,200 clients.

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Nancy Butler

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