Starting a business on a shoestring budget
I learned early on that getting in front of one client at a time would not build the business fast enough. It was imperative that I get in front of a lot of people quickly, but had little money to spend on marketing. I needed to “think outside the box” and find low-cost ways to get the public to know who I am and what I can do for them. One strategy I employed was to go to all the local libraries and review their card file for local clubs and organizations that might have the need for a speaker at their meetings. I then set up a campaign where twice a year I sent everyone one that I felt appropriate, a letter offering as a free public service, my services to be a speaker for their meeting or conference. I included my bio and a one-page overview with bullet points outlining topics I was qualified to speak on that would be appropriate specifically for their members. After about 6 months I was in front of 12-50 people a month at no cost to me. This enabled the public to know me and what I can do for them, so when they needed my products or services, it would be me they would contact.