First – Do your research before you pitch
Learn all you can about the company or person you are pitching to. What do they do? How do they do it? What are their challenges? How does that fit in with what you do? And, anything else that would be helpful to develop a really impactful pitch for them.
Next – It’s not about you
It is imperative that your pitch is all about solving a problem for them in an affordable way or helping them to be more successful.
Once it is clear that you truly understand their business, their challenges and how your product and service can put them in a better place, then you can tell them more about your qualifications and why they should work with you.